I believe that branding extends far beyond the logo, but when executed properly it can be a strong identifying feature of your brand. Simplicity in your logo will invite consumers to attach their own emotions and feelings. It should attempt to represent every aspect of your company and serve as a direct route to you. Most importantly, it should be likeable, so as not to force itself on consumers, but rather to welcome them.
If you have any questions email
me@joshcamire.com
